Larry Reilly

B2B Copywriting
& Web Content

Resume:

CAREER HIGHLIGHTS


CREATIVE CONSULTANCY


REILLY & COMPANY  Fairfield, CT, Chief Communicator, since 2000

  • Launched Advertise.com (search engine marketer) – served as strategist, information architect, writer and creative director
  • Developed multimedia modules for Fairfield University Web site
  • Repositioned private equity firm Hamilton Robinson Capital Partners via new capabilities brochure
  • Served as writer/editor on major grant proposal for Forestdale (NYC foster care agency)

DIGITAS  New York, NY, Creative Consultant, 2002-2006

  • Produced thought-leadership content for high-visibility IBM corporate Web site, On Demand Business, since evolved into Executive Interaction Channel
  • Authored 2-3 feature articles per month for C-suite execs. Results: Site visits up 13%, duration of visits rose over 300% to an average of 25 minutes

MODEM MEDIA (now Publicis Modem)  Norwalk, CT, Creative Consultant, 2003-2006

  • Revamped IBM Business Consulting Services (BCS) Web site positioning BCS among top-tier management consulting firms

OGILVYONE WORLDWIDE  New York, NY, Creative Consultant, 2003–2005

  • E-mail and printed mail campaigns for IBM enterprise servers and software, American Express OPEN Small Business, Delta SkyMiles credit cards, and SAP enterprise solutions

Also Draft/FCB, Crossbow Group; aabalone[red]; Fairfield University; BioSensory; Source Marketing


AD AGENCY EXPERIENCE (STAFF)


RYAN iDIRECT  Wilton, CT, Senior Copywriter.

  • Managed multi-agency team to develop and launch Energy Price Protector e-commerce Web site (secure server).
  • Repositioned Quintiles global pharmaceutical consultancy for biotech firms via new Web site, dimensional mailer, plus email (19% of target visited site).
  • Created rich media banners (23% click-through) for Unilever Hellmann’s “In Search of Real Food”; awarded EFFIE Gold.

BRANN WORLDWIDE  (now Euro RSCG) Wilton, CT, VP, Associate Creative Director.

  • Managed personnel and workflow for 3 creative teams
  • Marketed complete range of IBM computer platforms, Global Services, software, storage, networking, industry solutions, and financial services.
  • Led intensive project to create a hybrid medium – CD-ROM with Web links. Served as writer, producer, researcher and voice-over talent.
  • For Merck, developed integrated, multi-channel program (DRTV, e-mail and printed mail). Responsible for 6 DTC brands – Zocor, Fosamax, Vioxx , Propecia, Maxalt, Singulair

LINTAS WORLDWIDE  New York, NY Creative Group Head, 1992–94

  • Successfully launched IBM ThinkPad, IBM PC Direct sales channel, Lexmark printers

Also, HDM (Havas Dentsu Marsteller); Marquardt & Roche; Warwick; Rosenfeld, Sirowitz & Lawson


AWARDS

EFFIE Gold 2008